Popcorn

Better Product Value:

• An additional 8% to 37% more product in each item*
• An average of 20% more across all products*
• 2 Million lbs more product added*

* versus 2009

Better Flavor in all products:

• Microwave: made with Canola Oil and NEW Butter Burst flavoring
• Caramel corn: all natural sweeteners
• Chocolate: new rich chocolate flavor
• Cheese: made with Canola Oil and real cheese

Better For You:

• 0g trans fat in all products
• Canola oil replaces bad saturated fats with good unsaturated fats
• Caramel corn: naturally sweetened with tapioca syrup and molasses.
• Chocolate: no hydrogenated oils
• Cheese: reduced saturated fat from 11g to 2g*

*versus 2009

Better Packaging:

• Increased awareness of Scouting
• 88% of consumers and 87% of parents prefer the new packages or have no preference versus the tins
• Strong, durable packages – thicker than a soda can
• Resealable to keep products fresh
• Easier to identify, store and transfer
• Eliminates 3.8 million lbs. of packaging

Better Scout Rewards:

• Much higher gift card value for Scouts
• Online and Traditional sales both count
• Scouts now have more freedom and variety to select the most popular rewards
• NEW $600 Club with the Marshmallow Crossbow

Better Program Support:

• NEW Popcorn Sale in a Box
• New at trails-end.com: Sale Planner, Email Library and Video Training